You went to school to learn
medicine,not marketing.
But is your business thriving,
or simply surviving?

Stop standing on the sidelines.
It’s time we put you in the game.

Join Foot & Ankle Business Innovations in Chicago, IL
January 23-25th 2015 – and take control of your bottom line.

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PASSIVITY DOESN’T WORK. PRACTICE DOES.

And at FABI, you’ll learn from Doctors who are thriving, not just surviving.

Doctors, not gurus.

Real people who solved real problems. Eager to share with you the innovative business solutions that took them from working IN their business all of the time, to working ON their business.

These guys not only work incredibly hard, but they work SMART. Spending time with family is key. You’ll see them on the fairway at the country club, and you’ll see them out in their communities.

BUILDING A PRACTICE ISN’T EASY,
BUT IT’S EASIER WITH A MENTOR.

At FABI, you have a team of five top notch surgeons coming together for the first time to share best strategies on how to build your business. Take your practice to the million or multi-million dollar level with a wealth of information from those who actually live what you live and do what you do. Doctors, not vendors.

It’s unprecedented.

FABI is breaking down barriers for practice and patient care. When we collaborate, opportunities increase for everyone. Be among the first doctors to embrace this new way of thinking – and among the first to see huge results.

THE BEST DOCTORS ARE INHERENTLY SKEPTICAL.

We are methodical and research driven.

Tactile.

We require more than just theory – we want tangible results. At the top of our field, we are distinguished, highly effective, and trusted as an invaluable resource for our patients.

But why does our skepticism desert us when it comes to the growth and financial success of our practice – our business?

Conventional methods and wisdom tell us that if we are smart enough, people will find us on their own. If we are at the top of our class, our practice will rise to the top on its own. Yet when we see someone else’s practice hit the million dollar mark, leaving us behind, we call it luck.

“We’re already doing everything right. We’re great doctors. They were just luck.”

Would you keep treating your patients with a method that only worked with the right luck?

Probably not. if you engaged in that kind of magical thinking, you’d be laughed out of the field – not to mention sued for malpractice.

So why do you treat your business that way?

IT’S TIME TO Pull back the curtain and see how the mega groups thrive

Working smarter, not harder, its just about being an efficient doctor. You need to understand the mechanics of the day-to-day operations of your business as well as every step in a surgical procedure.

The metrics don’t lie.

There are million dollar secrets behind successful billing, collections, coding and dashboards.

Secrets that allow you to:

    • Capture all the revenue that you generate.
    • Manage your cash flow.
    • Maximize efficiency with the right software, and the right skills to use it.
    • Know when to say goodbye to a client.
    • Learn how to manage clients post surgery.

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FABI WILL SHOW YOU HOW TO FIND THE PROFIT -
IN PRIVATE PRACTICE AND MEGA GROUPS.

  • Its it right for you to bring in new associates or merge practices?
  • What’s the ROI for large scale investments in equipment?
  • How can you best capturing ancillary revenue, including the big profits that can come from adding small retail sales to your practice?
  • What role does research play in making your practice millions?
  • How can you build relationships with clients to increase revenue and referrals?

We’ll investigate these questions, and teach you how to gain presents and positioning in your local market. With FABI, you’re not alone.

Embrace possibility, not passivity.

The FABI business model gets you home to your family – with plenty of time to hit the links
(or whatever you do to relax and rejuvenate).

It would be foolish to overlook the game changing moments in business and profit–making opportunities in today’s market and not apply them to our industry. Our goal is to get you comfortable with the “sales and service” model that is key to thriving in the next generation of medicine.

GET SKEPTICAL ABOUT THE OLD STRATEGY
OF PUTTING UP YOUR SHINGLE AND
WAITING FOR SUCCESS.

Marketing isn’t magic. It’s science. Focusing on efficiency and business practices won’t take you away from healing patients. It will leave you with energy to give better care, with optimal results.

You know we mean serious business. After all, we are braving Chicago in January to get to work. Stay inside, keep warm, and roll up your sleeves for some heavy lifting.

If not now, when? If not you, who?
Join us.

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PROGRAM AT A GLANCE:

Pre-Event
4:00pm – 7:30pm ——— Registration
1:00pm – 5:30pm ——— Weil Institute Office Experience (Separate fee required, buses depart at 1:00pm)
6:00pm – 7:30pm ——— Welcome Reception

Day 1
7:30am – 8:30am ——— Registration
8:30am – 10:00am ——— Welcome to FABI
10:00am – 10:30am ——— Networking Break
10:30am – 12:00pm ——— Morning Session
12:00pm – 1:30pm ——— Lunch Break
1:30pm – 3:00pm ——— Afternoon Session I
3:00pm – 3:30pm ——— Networking Break
3:30pm – 5:00pm ——— Afternoon Session II
5:00pm – 7:00pm ——— Reception
7:00pm —————— Dinner Break (Opening Evening)

Day 2
8:30am – 10:00am ——— Morning Session I
10:00am – 10:30am ——— Networking Break with Industry Partners
10:30am – 12:00pm ——— Morning Session II
12:00pm – 1:30pm ——— Lunch Break
1:30pm – 3:00pm ——— Afternoon Session I
3:00pm – 3:30pm ——— Networking Break with Industry Partners
3:30pm – 5:00pm ——— Afternoon Session II
5:00pm – 7:00pm ——— Dinner Break
7:00pm – 8:30pm ——— Q&A / Laser Coaching

Day 3
8:30am – 10:00am ——— Morning Session I
10:00am – 10:30am ——— Networking Break with Industry Partners
10:30am – 12:00pm ——— Morning Session II
12:00pm – 2:00pm ——— Lunch Break
2:00pm – 4:00pm ——— Afternoon Session
4:00pm – 5:00pm ——— Mix and Mingle with FABI Partners

ABOUT THE SURGEONS

“Building a successful medical organization is a careful combination of innovation and stability. We built a renowned multi–office practice using proven business strategies to increase our efficiencies – which leaves more time for real innovation to occur. Innovation + efficiency = profit.”

“One of the most common missed steps I see a new practice take is focusing on survival mentality instead of embracing the ideas, equipment, and the patient care that makes a practice thrive. The days of hanging shingle up to announce you have arrived are over. You need to plan to be profitable.”

“My dad is rheumatologist, my grandfather was a general practitioner, and my cousins are nurses and in primary care. The most important thing I learned from them if you spend all of your time working in the business, you don’t have time to work on the business. As soon as we shifted our focus to the business of being profitable, we delivered better patient care, recruited better support team members, and put bounce back in our lives and business.”

“It’s easy to think a successful practice has a magic bullet. You can’t get the ball through the goal post from the sidelines. Passivity doesn’t work, practice does. In the early days, I decided to learn the business of the business, and I have devoted my career helping others do the same. Hard work pays off.”

“Make your practice work for you. Be active in planning for your passive income. There are more ways to enhance profitability in your Foot and Ankle practice then there has ever been. We live in an age of possibility and opportunity, but, it’s hard to see that if you’re just trying to make it to the end of the week.”

TOPICS

The Offer You Can’t Refuse: 5 Ways to Leverage Your Foot and Ankle Experience.
A strong business plan starts with a strong foundation. Private practice comes with higher upside potential but requires taking complete ownership of revenue generation, organization and marketing. Hospital employment appears attractive but what price do you pay for a guaranteed salary? How can you build an emerging MegaGroup by leveraging your market power against existing networks of doctors? Gain an introduction to the debate and with it insight into which structure is right for you.

Research: Get Involved.
Get involved with a research organization that will deliver research dollars to your practice.  We will have companies that are doing research at the meeting to talk to and network and hear first hand the research that they are looking for.

Game Changers: 5 Proven Ways to Transform Your Practice — and Your Profitability
It’s time to consider the real costs and benefits that investing in equipment and other services offer. The metrics don’t lie – and the numbers are good. Add MRIs and physical therapy to your practice. Bring in associates without fear of having your practice cannibalized. Explore elevated patient results through the use of Bone Stimulators and learn how insurance reimbursements can easily pay for the equipment. Don’t let boots and braces walk away with hidden profits. And learn how the elephant in the room – adding an ancillary surgery center – can be surprisingly affordable through reimbursements – without requiring you to have a MegaGroup.

5 Reasons You Should Overcome Your Resistance to Retail
Yes, we know you’re a doctor and not a shoe salesperson. But that doesn’t mean you can’t capture the huge revenue opportunities available by turning your practice into a one stop shop. Take lessons learned in retail from web to “brick and mortar” and spin them into sales of Durable Medical Equipment (DME) and bracing and splinting options.

Finding the Hidden Money in Your Practice
Learn how to evaluate the financial health of your practice and take steps to protect it. Get ahead of the billing challenges that will come with the new government health care legislation in 2015, including learning how to deal with patients with a high deductible. Maximize your reimbursement from insurance by using standard guidelines during appeals. Insure your accounts receivable with credit agency and patient credit card guarantees. Use collection practices effectively. And master CODING – the next most important item after a successful surgery – by using all coding sources and conventions to get what you deserve for your work.

Getting to YES
To position yourself for future profits, you need to give the people what they want. Learn to embrace the Sales is Service model by selling a new product or procedure. Develop the skills to sell yourself, read the signs and body language of your prospects, and close the deal with ease.

Getting Your Life Back: Secrets to Building  a Great Team
There’s only one of you. And you deserve time with family and friends to enjoy the life you’ve built. That’s why it’s so important to have a team that not only supports you – they allow you to spend your valuable time only on those things that require your expertise without having to worry about minutiae. Remember, at FABI we are doctors, not gurus or vendors. We’ll share critical lessons from our own practices – from our best to our worst employees – and how to create a dynamic company culture that attracts and retains the best and brightest.

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