External Marketing


Dr. Chris Milkie returns us to the topic of marketing this week with a focus on External Marketing. This content works in tandem with the Internal Marketing methods discussed in weeks prior. How does External Marketing differ from Internal Marketing? Does your practice need both in order to succeed as a business? Consider these questions…

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Social Media


This week Dr. Terry Philbin goes over the ins and outs of social media. Why is it important? Does your practice spend enough time managing it’s social media presence? These are just some of the questions you need to consider when evaluating how you’ll choose to implement social media as part of your online platform.…

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Internal Marketing


In this week’s video, Dr. Chris Milkie addresses how critical internal marketing can be to the success of your practice. Internal marketing is all about cultivating a relationship with the patients you already serve. The focus here is to make sure that when members of your community need a podiatrist, your practice is the first…

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Patient Referrals Over Physician Referrals


This week Dr. Matthew Dairman discusses the importance of patient referrals and how delivering great service to your community will drive more business to your practice. When your patients are enthusiastic about the care you provide, they will be happy to spread the word. Patient referrals are a marketing strategy in their own right, which…

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Marketing ROI


In this week’s video, Dr. Lowell Weil Jr. discusses various methods used at the Weil Foot & Ankle Institute to measure the effectiveness of their marketing strategies. Including one neat tactic you can implement in your practice today. Learning how to gauge the return on investment of your marketing is critical to the overall success…

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Post-Op Protocols

V5 - Post-Op Protocols

In this week’s video, Dr. Greg Berlet shares how the Orthopedic Foot and Ankle Center of Columbus has systematized their a lot of what they do in an effort to make growth easier and more attainable. For those of you wondering how you can grow your practice when you’re time is already maxed out, developing…

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Your Practice’s Core Values


In this week’s video, Dr. Matthew Dairman – a member of the FABI Faculty – shares the importance of developing Core Values for your practice. Its a great way to ensure that your whole team is playing form the same playbook. Not just from a day-to-day task perspective, but at a high level. Think of…

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How to Jumpstart Retail

Starting a Store

In this week’s video, Dr. Terry Philbin shares how the Orthopedic Foot and Ankle Center of Columbus started their retail presence. As Terry says in the video, its important to start small. Sure, OFAC now has two large retails stores at their practice, but start where your practice is, so you can get where you…

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Selling Yourself and Your Practice

Selling Yourself Screen Shot

If you’re anything like me, you didn’t go to medical school to become a salesperson – you went so you could become a doctor and help your patients get better! Well, in today’s healthcare economy, understanding how to sell yourself with your patients is key. I’m not suggesting that you become a sleazy used car…

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Taking Your Practice from Ordinary to Extraordinary!


In this, our first of many videos to come, our FABI Faculty member, Dr. Chris Milkie, takes you through what it takes to have your office go from Ordinary to Extraordinary!  

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